Turnkey Websites: Where it is at

Question: Turnkey Websites: Where it is at

In our view, unless you really love developing you should be using turnkey websites for any of your Internet Marketing projects. And by developing, we mean hard core programming. Why such a love for turnkey websites? It is simple: Time and usability.

Time

Unless you have lots of time, there is no way that you can build a launch a site from scratch as fast as you can with turnkey websites. They are just so easy to launch. Now, they are not going to read your mind. So don't confuse turnkey with totally automatic. No, you will need to put in some time. But think this through. We are talking a few hours to have a professional site with all sorts of products in it versus 60 to 100 hours to program a website from scratch. Winner: Turnkey websites.

Usability

People think that time and expense are the only issues here. But this is just not true. The usability of the site will drive the conversion. If you don't know what that is, get familiar with the term. Conversion means 'what percentage of your visitors become customers.' If your site performs poorly - say a conversion rate of 1% of less - you are getting 1 customer for every 100 visitors. If you have to pay $4.00 per click to bring people to your site, that's $400 for every 1 customer (100 x $4.00). You better be selling some amazingly profitable product with those prices to make your site profitable. I'm guessing you are not. Now if your conversion is more like 4%, the economics all change. Now you are getting a customer for every 25 visitors. That's $100 to sign-up a new customer at your website. This could work for you, especially if you have repeat business. What makes the difference between a 1% and 4% conversion? Usability. Turnkey websites will have much better usability because they are used by thousands of people. And they have been fine-tuned over many months or years. They come with all sorts of features. Winner: Turnkey websites.

In the end, there are compelling reasons to use turnkey website solutions. If you have a big budget you may say "I want something totally unique." Fair enough. Although even many of these folks are now using Wordpress as the turnkey structure and building a custom template. But if you are a small or medium sized business, turnkey websites are for you. Especially to get started. You can always redesign later once things are up and running.

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